HoursOpen Daily 11am - Late


276 Watauga Village DR, Boone, NC 28607

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42 hd tv's

We're all about sports and we have it covered wall-to-wall in HD.


36 bottled beer selections, 16 beers on tap. Drink specials every day.
Check out the specials >

45¢ Wing Night

Get your fix for insanely good wings on Monday nights.
See the full menu >

Black & Gold

With our Appalachian State sports TV network partnership, we have exclusive Mountaineer sports coverage.

Locally Owned

We're a member of the Boone Independent Restaurants Organization and proudly support our community.


The Rock's 1-year anniversary has just passed and we’re celebrating with a new menu roll out!

Opening in 2012, The Rock Sports Bar & Grill quickly became Boone’s go-to place for great food, drinks, and wall-to-wall sports coverage.

On June 22nd 2018, after six years, The Rock changed ownership. With new ownership came a new vision and a slight name change. We now call ourselves The Rock Bar & Grill.

Our new mission is to elevate the food and service we provide to a higher level, beyond what comes to mind when you think of a typical sports bar. With an ever growing focus on the creativity of our menu and the quality of the food we provide, we’ve expanded our menu to provide a great culinary experience.

Don’t get us wrong, all 42 of our TV’s are still providing wall-to-wall sports coverage. Our goal is to provide you with great food and service that brings you back just as often as the big game does. So sit back and enjoy as you cheer your team on to victory.

-The Rock Team

Estd. 2012 - Boone, NC

We've been honored to win 5 consecutive "The Best of the Best Sports Bar" awards from Watauga Democrat for 2014, 2015, 2016, 2017 & 2018.


You can email us for general questions or catering opportunities at:

info@therocksportsbar.com – or –

CALL: 828-386-1723

We're located in the Watauga Village Shopping Center off Highway 321.

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